Yellow book wants to help you...in the future

Sometime in the future...


I've been meaning to write about this (and this type) of commercial for a while now. Its a clever trick to have a commercial set in the future. It creates the perfect opportunity to showcase what you want people to believe your product can do without actually having to show it to prove it. At least with something like the Sham-wow you can at least blame the commercial when it doesn't pick up spills like promised. ("But on the commercial everything was dry!") The funny thing is, we are immediately skeptical of the commercial that shows a particular product doing what it's supposed to do (infomercial really, there is an aesthetic to it that just seems to scream "I'M LYING AND THIS IS ONLY A TRICK OF THE CAMERA!, you know what I'm talking about. RIP Billy Mays) but if we watch a commercial that clearly shows what a product cannot do, because the technology they're showing (like instant video-conferencing with a doctor on fancy see through touch screen) doesn't yet exist most of us won't blink an eye.

Of course it is rather boring to show someone typing something into a computer and then writing down the result. I guess when its that or being able to watch a doctor stare at the lower back of a hot girl with poor decision making skills, I guess it's the bright bright future after all.