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Sunday, January 3, 2010

Butt Dialing

I've been gone for a while. I've been uh...busy. Anyway I figured I'd get this thing re-started by talking about a commercial I like. I decided that I would go with this one in particular because its a rather good commercial for what seems like, in many ways, a resoundingly stupid product. Here is the commercial in question.

EDIT: Video was removed, ah well. I'll try to find a new one.



Now the first strength I wish to highlight is that the man in the commercial is Dani Pudi who plays Abed the autistic, film-loving wunderkind from "Community". When you see someone from a tv show you like in something else (even if its just a commercial) you want to cheer them on and have them succeed like when you go see your friends play. Even if the play sucks you try and find ways to defend your friend ("Sally was great she just suffered from a poor script...") and when they do legitimately well you're convinced that zombie Orson Welles is going to consume their brains just becaues he's jealous ("OMG YOU'RE SO AMAZING! YOU SHOULD MOVE TO NEW YORK! YOU'D TOTALLY MAKE IT AND YOU'RE LIFE COULD BE LIKE 'MY FAIR LADY' BUT WITHOUT THE COCKNEY ACCENT!"). So yeah the feeling is kind of like that.

Wow, so yeah I like the show community. Anyway I picked this commercial because in many respects it does the opposite of everything else I've written about. It's a great commercial that advertises something rather stupid. I understand its annoying when you get a call and its an accident but I think we should recognize some fundamental things. The first is that if you keep your phone in your back pocket, then stop. Put your phone in a front pocket, you know, the part of the pants you don't sit on. The second is to think about the type of phone your buying. Apparently so many people didn't do this that blackberry went and designed a slightly more idiot-proof blackberry for people who don't realize that their problem with accidental dialing lies with them and not their phone. Buttons like to be pressed and when you press your bum against something else then those buttons get to do their jobs while you fail at your job to protect those buttons from being accidentally pressed. Please think of the buttons.

Regardless, this is a funny commercial that gets it point across clearly. It's a conversation between a husband and annoyed wife that is dealt with smartly and in a humorous way. The acting is just absurd enough to match smartly with the absurdity of the product itself. You go, blackberry flip phone.