Auto-bots! Roll out!

Since Transformers: Revenge of the Fallen is one of the summers biggest hits it naturally comes along with a lot of commercial tie-ins. Here are a couple of examples,

Burger King


LG Versa



M&M's



Now Burger King is selling all sorts of Transformers paraphenalia (especially the kid's meal toys) so naturally they'd want to emphasize this so kids and robot nerds will flock to BK and snatch up all the whoppers and kids meals they can for these collectors items. The Versa commercial makes sense because the phone is high tech and the Transformers appear high tech to us mere humans there is naturally some sort of link between the these two high tech things that we must consider when buying a new cell phone (or smart phone or whatever the hell it is, its basically a hand sized computer). The M&M's one is a little harder to pin down. Obviously they've created strawberry peanut butter M&M's with a special Transformers label for a limited time only, but beyond there is really no justification for it, unless you really are gung-ho about chocolate blending with the power of diesel then I can't see any other reason for Transformers to be promoting these new M&M's other than the fact that they came out in 2009 whereas last year they probably would have come up with some commercial involving Iron-Man or The Dark Knight. (An aside, has anyone actually heard of strawberry peanut butter? Can I find this at a store? I'm going to google it as soon as this is posted). Anyway, the best part about these commercials is how they're all structurally similar. Some human (or anthropromorphic M&M) has a difficulty and the transformer shows up and simultaneously fix and complicate the problem for the aforementioned human. The solution usually involves blowing something up and wowing the bystanders all around. So the formula that involves giant robots, explosions and product placement equals a great commercial. Since that's also basically the same formula as the movie then you could probably have inserted all three of these commercials into the actual movie and no one would have noticed. Michael Bay is a genius.