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Monday, July 13, 2009

Bing.com - A search engine for people who can type but can't read

Bing.com - Microsoft's new search engine



Ah the internet, an invention that is capable of granting freedom and enslaving us in captivity. We can potentially learn anything but yet this overabundance of information can also cripple us with information overload. Bing.com understands our dilemma. How often have I been looking up information about breakfast foods and accidentally typed in a word like "club" after "breakfast" and spent hours mistakenly looking at pictures of Emilio Estevez thinking it was bacon the whole time. Its not that I don't think Bing.com is a competent search engine (the two times I've used it I've gotten the exact same results as Google) its just that I have faith in the average consumer to know the difference between Plasma in blood and plasma TVs and have the ability to type that difference into a search engine. Add to the fact that I only sometimes completely derail a conversation to talk about something is rather due to the fact that I rarely listen to other people and not because I read Wikipedia too much and somehow ended up on an article about Disney Princesses when I started on Bowie Knives.
The people at Bing.com are making the (admittedly sometimes correct) assumption that people who use search engines are incapable of taking time to read what they typed and make sure that they are using specific language about what it is their searching and rather just type in random word associations hoping that they'll somehow remember what it was they were looking for in the first place. Almost like how TV news pundits frame their arguments a lot of times. It seems then that Bing.com isn't actually promising to provide smart people with a better search engine but rather curb dumb people's chances to do something moronic. Bing.com isn't trying to make your life easier they're trying to prevent you from hurting yourself too badly.

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